2:29am. A fully asleep house. I am reading about how cigarette packets in India now have skull and bones on the covers to make people aware of the hazards of smoking. *Sigh* Apparently the pictoral depiction of the fate of the smokers should put in their heads the idea that its bad for them.

In a way it reminds me of Malcom Gladwell's example of Seseme Street and the mind mapping and cool strategies they used to figure out which types of information, and the delivery mechanism that increased retention. Maybe by some freak logic of human behaviour maybe smokers maybe increasingly discouraged by the skull and bones than the regular statutory warning.

Given the marketing books I have been reading lately I cant seem to distinguish which strategy might work. It sometimes seems like the illogical ones might work, albeit opposite to the way you believed they might.